[et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" use_background_color_gradient="on" background_color_gradient_direction="135deg" background_color_gradient_stops="#0a1f44 0%|#ffffff 100%" custom_padding="120px||120px||false|false" hover_enabled="0" locked="off" global_colors_info="{}" sticky_enabled="0" title_text="trackhawk" background_image="https://webheadtech.com/wp-content/uploads/trackhawk.jpg"][et_pb_row _builder_version="4.24.2" _module_preset="default" module_alignment="center" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" text_orientation="center" custom_padding="50px||||false|false" hover_enabled="0" global_colors_info="{}" sticky_enabled="0" text_text_color="#FFFFFF" header_text_color="#FFFFFF"]<h1>Case Study: TrackhawkGPS (Penetration Cyberattack Testing)</h1>
<h3>Delivered</h3>
<p style="padding-bottom: 50px;">Public website build, structured content organization, product messaging refinement, and ongoing operational support to maintain a consistent digital presence.  RFP Aligned Tag Section</p>
<div class="rfp-chip-group"><span class="rfp-chip">Security and Privacy</span><br /><span class="rfp-chip">Performance</span><br /><span class="rfp-chip">Cybersecurity</span><br /><span class="rfp-chip">CMS Enablement</span></div>[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" locked="off" global_colors_info="{}"][et_pb_row column_structure="1_2,1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"]<h2>
The Opportunity
</h2>
<p>
TrackhawkGPS operates in a security-sensitive space where trust, clarity, and data boundaries are critical. While the platform supports GPS tracking and performance insights for youth sports organizations, coaches, and parents, the public-facing website needed to communicate the value of the product without collecting, storing, or exposing sensitive data.
</p><p>
The challenge was to present a technically sophisticated offering through a clear and accessible digital experience while maintaining strict separation from any systems that handle device, location, or customer information. In addition, the site needed to convey a strong security posture—aligned with government-adjacent and HIPAA-informed expectations—without introducing risk or unnecessary data exposure.
</p>[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"]<h2>
The Solution
</h2>
<p>
Webhead designed and delivered a public website focused on secure communication, structured content organization, and clear product messaging—while intentionally avoiding any interaction with sensitive or regulated data.
</p><p>
The solution emphasized CMS enablement, performance, and security-first design patterns, ensuring the site remained fast, maintainable, and operationally isolated from backend systems. Content was structured to guide users through product capabilities, use cases, and value propositions without requiring data submission or authentication.
</p><p>
By simplifying navigation, refining messaging, and establishing a clear trust boundary between marketing content and operational systems, the platform reduced user confusion and supported informed decision-making. The result was a stable, secure, and scalable digital presence that reinforces TrackhawkGPS’s cybersecurity posture while supporting long-term growth and evolving product offerings.
</p>[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" background_color="#f4f6fb" background_enable_image="off" custom_padding="50px||50px||false|false" locked="off" global_colors_info="{}"][et_pb_row _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" header_text_align="center" text_orientation="center" global_colors_info="{}"]<h1 class="h1-pad">Audience &amp; Critical Journeys</h1>
<p>Youth sports organizations, coaches, and parents evaluating GPS tracking solutions and navigating product and service information. </p>[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" background_enable_color="off" background_enable_image="off" custom_padding="50px||50px||false|false" locked="off" global_colors_info="{}"][et_pb_row _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" header_text_align="center" text_orientation="center" global_colors_info="{}"]<h1 class="h1-pad">Opportunity</h1>
<p>HIPAA-ish / gov security / compliance / “no PHI/PII stored” where applicable</p><p>The client needed to clearly communicate a technically sophisticated product offering through a public website while maintaining strict separation from any systems that handle customer, device, or location data.  </p>[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" background_color="#f4f6fb" background_enable_image="off" custom_padding="50px||50px||false|false" locked="off" global_colors_info="{}"][et_pb_row _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" header_text_align="center" text_orientation="center" global_colors_info="{}"]<h1 class="h1-pad">Approach</h1>
<p>The engagement required careful content structuring to support informed decision-making without exposing or collecting sensitive information through the site. </p>[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" background_enable_color="off" background_enable_image="off" custom_padding="50px||50px||false|false" locked="off" global_colors_info="{}"][et_pb_row _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" header_text_align="center" text_orientation="center" global_colors_info="{}"]<h1 class="h1-pad">Outcomes</h1>
<ul class="outcomes-list">
 <li>Improved clarity and consistency of product messaging across the site </li>
 <li>Reduced user confusion by simplifying navigation and content hierarchy </li>
 <li>Supported long-term maintainability of the site as offerings and messaging evolved</li>
</ul>

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