[et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" use_background_color_gradient="on" background_color_gradient_direction="135deg" background_color_gradient_stops="#0a1f44 0%|#ffffff 100%" background_image="https://webheadtech.com/wp-content/uploads/trackhawk.jpg" custom_padding="40px||120px||false|false" hover_enabled="0" locked="off" global_colors_info="{}" sticky_enabled="0"][et_pb_row _builder_version="4.24.2" _module_preset="default" custom_padding="0px||80px||false|false" hover_enabled="0" sticky_enabled="0"][et_pb_column _builder_version="4.24.2" _module_preset="default" type="4_4"][et_pb_text _builder_version="4.24.2" _module_preset="default" hover_enabled="0" sticky_enabled="0"]<span style="color: #ffffff;"><a href="https://webheadtech.com/portfolio/" style="color: #ffffff;">← Portfolio Home</a></span>[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="3_5,2_5" _builder_version="4.24.2" _module_preset="default" module_alignment="center" global_colors_info="{}"][et_pb_column type="3_5" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" text_text_color="#FFFFFF" header_text_color="#FFFFFF" custom_padding="50px||||false|false" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<h1 style="padding-bottom: 32px;">Case Study: TrackhawkGPS (Penetration Cyberattack Testing)</h1>
<h3 style="color: #ffffff;">Delivered</h3>
<p style="padding-bottom: 50px;">Built a public-facing website with structured content organization, refined product messaging, and ongoing operational support to maintain a consistent digital presence. The work emphasized CMS enablement and clear separation between marketing content and any systems handling customer, device, or location data.</p>

<div class="rfp-chip-group"><span class="rfp-chip">CMS Enablement</span>
<span class="rfp-chip">Cybersecurity</span>
<span class="rfp-chip">Security and Privacy</span>
<span class="rfp-chip">DevSecOps &amp; Zero-Trust Architecture</span>
<span class="rfp-chip">Performance</span></div>[/et_pb_text][/et_pb_column][et_pb_column type="2_5" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" locked="off" global_colors_info="{}"][et_pb_row column_structure="1_2,1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<h2>The Opportunity</h2>
TrackhawkGPS operates in a security-sensitive environment where trust, clarity, and data boundaries are critical. While the platform provides GPS tracking and performance insights for youth sports organizations, coaches, and parents, the public website needed to communicate product value without collecting, storing, or exposing sensitive information. 

The challenge was to present a technically sophisticated offering through an accessible, public-facing experience while maintaining strict isolation from systems that handle customer, device, or location data. The site also needed to convey a strong security posture—aligned with government-adjacent and HIPAA-informed expectations—without introducing risk or unnecessary data exposure.[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<h2>The Solution</h2>
The approach emphasized CMS enablement, performance, and security-first design patterns to ensure the site remained fast, maintainable, and operationally isolated from backend systems. Content was intentionally structured to guide users through product capabilities, use cases, and value propositions without requiring data submission or authentication. 

Navigation and messaging were simplified to establish a clear trust boundary between marketing content and operational systems, supporting transparency while reinforcing the organization’s security posture and long-term scalability. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" background_color="#f4f6fb" background_enable_image="off" custom_padding="50px||50px||false|false" hover_enabled="0" locked="off" global_colors_info="{}" sticky_enabled="0"][et_pb_row _builder_version="4.24.2" _module_preset="default" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"][et_pb_column type="4_4" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" header_text_align="left" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<h2>Audience &amp; Critical Journeys</h2>
<p><b><span data-contrast="none">Audience:</span></b><span data-contrast="none"> Youth sports organizations, coaches, and parents evaluating GPS tracking solutions and seeking clear product and service information.</span><span data-ccp-props="{&quot;469777462&quot;:[1716],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}"> </span></p>
<p><b><span data-contrast="none">Critical Journey:</span></b><span data-contrast="none"> User explores product overview </span><span data-contrast="none">→</span><span data-contrast="none"> understands capabilities and use cases </span><span data-contrast="none">→</span><span data-contrast="none"> evaluates value and security posture </span><span data-contrast="none">→</span><span data-contrast="none"> proceeds to off-platform engagement without submitting sensitive data through the site.</span><span data-ccp-props="{&quot;469777462&quot;:[1716],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}"> </span></p>[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" background_enable_color="off" background_enable_image="off" custom_padding="50px||50px||false|false" locked="off" global_colors_info="{}"][et_pb_row _builder_version="4.24.2" _module_preset="default" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"][et_pb_column type="4_4" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" header_text_align="left" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<h2>Approach</h2>
<p style="text-align: left;"><span data-contrast="none" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW164095294 BCX0"><span class="NormalTextRun SCXW164095294 BCX0">The engagement focused on careful content structuring and information hierarchy to support informed decision-making while ensuring no sensitive information was collected or exposed through the public website. Emphasis was placed on maintainable CMS workflows, performance optimization, and clear separation between informational content and operational systems.</span></span><span class="EOP SCXW164095294 BCX0" data-ccp-props="{&quot;469777462&quot;:[1716],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}"> </span></p>[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" background_enable_image="off" custom_padding="50px||50px||false|false" hover_enabled="0" locked="off" global_colors_info="{}" background_color="#f4f6fb" sticky_enabled="0"][et_pb_row _builder_version="4.24.2" _module_preset="default" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"][et_pb_column type="4_4" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" header_text_align="left" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<h2>Outcomes</h2>
<ul class="outcomes-list">
	<li style="text-align: left;">Improved clarity and consistency of product messaging across the site</li>
	<li style="text-align: left;">Reduced user confusion by simplifying navigation and content hierarchy</li>
	<li style="text-align: left;">Supported long-term maintainability of the site as offerings and messaging evolved</li>
</ul>[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" custom_padding="||||false|false" global_colors_info="{}" theme_builder_area="post_content"][et_pb_row _builder_version="4.24.2" _module_preset="default" custom_padding="0px||||false|false" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="4_4" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_heading title="Explore more case studies" _builder_version="4.24.2" _module_preset="default" title_level="h2" title_text_align="left" custom_margin="||32px|||" global_colors_info="{}" theme_builder_area="post_content"][/et_pb_heading][et_pb_text _builder_version="4.24.2" _module_preset="default" hover_enabled="0" global_colors_info="{}" theme_builder_area="post_content" sticky_enabled="0"]<a href="https://webheadtech.com/project/the-harris-center/">Harris Center | </a><a href="https://webheadtech.com/project/texana/">Texana | </a><a href="https://webheadtech.com/project/ntbha/">NTBHA | </a><a href="https://webheadtech.com/project/beale-air-force-base/">Beale AFB | </a><a href="https://webheadtech.com/project/devsecops/">Q-DevSecOps</a> [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]