The world continues to evolve so fast as <a href="https://datareportal.com/social-media-users" rel="noopener" target="_blank">millions of people</a> sign up for social media platforms each day. Many businesses can now interact with their customers and potential audiences through various social media platforms. As a result, businesses can now generate more purchases from social media platforms, gain massive followings and increase brand visibility. 

Social buying will continue to impact many businesses as long as organizations offer personalized customer experiences to the end-user. This means you need to devise effective strategies to grow your brand. Read on to learn how social commerce is impacting brands. 

<h2>What is Social Commerce?</h2>
Social commerce refers to selling products or services directly on social media platforms. A business uses various platforms to market and promote its brand to its audience, creating an easy way to engage with followers directly. The end-user can easily research the product or service and purchase instantly through the same platform. 

<h2>The Rise of Social Commerce</h2>
Since the pandemic, social commerce has <a href="https://www.warc.com/newsandopinion/news/scott-galloways-four-stats-on-the-future-of-e-commerce/43808" rel="noopener" target="_blank">experienced rapid growth</a> as many businesses transitioned to online marketing.  Consumer behavior has also contributed to the rise of e-commerce, since most customers can now order services from the comfort of their homes. Therefore, marketers should use this opportunity to market their brands and increase customers' shopping experiences across various e-commerce channels.  

<h2>2022 E-Commerce Trends to Watch Out For</h2>
 
<h3>Mobile Commerce Sales Continue to Increase</h3>
Customers will continue to engage brands through various online platforms and purchase goods and services. As a business owner or manager, it'd be best to seize this opportunity by creating a seamless shopping experience for online shoppers. When you establish a seamless online experience for your audiences, you will not worry about the cost of running mobile storefronts because the online platforms will make work easier for you. 

<h3>Conversational Commerce is On-Demand</h3>
Conversational commerce refers to the process of selling products or services to your customers via a chat or a messaging platform. This trend will help businesses reach out to their audiences quickly and market their brand. 

Imagine chatting with a customer through a messaging platform such as Facebook Messenger, delivering messages instantly, creating a more personalized and interactive experience for your customers. You can either have a human or bot-driven chat as long as you offer valuable feedback to your audiences.

<h3>Live Streaming Continues to Create a Seamless Shopping Experience</h3>
Undoubtedly, live streaming is among the most preferred strategies brands use to interact with customers. This trend will continue to impact businesses in 2022 and help organizations generate more revenue. 

Statistics show that businesses will likely make over <a href="https://www.forbes.com/sites/kristinlarson/2021/03/27/retailers-embrace-livestreaming-market-expected-to-reach-11-billion-in-2021/" rel="noopener" target="_blank">$25 billion by 2023</a>. This is a tremendous increase from the $11 billion generated in 2021. Most huge retailers are expected to continue using live streaming to create seamless shopping experiences for their customers.

<h3>Influencers are in High Demand across Various Sectors</h3>
Influencer marketing has been an effective strategy that most brands use to connect with customers and stay ahead of the game in today's competitive world. This trend will continue to impact the e-commerce industry even as more experienced influencers emerge. Businesses are now using influencers with a huge following to grow brands and stand out from the crowd. 

The beauty of experienced influencers is that they create valuable content that goes viral across various platforms. This means influencers will continue to play a crucial role in the social commerce world by boosting the growth of brands.

<h2>Social Commerce Is the Future of Many Brands</h2>
From the above list, it is clear that the emerging e-commerce trends are the future of many businesses. However, organizations will need to work with experienced marketers to stay ahead of the game. <a href="https://webheadtech.com/connect/">Get ahead of the curve with Webhead</a> and grow your brand with effective social commerce strategies.

