[et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" use_background_color_gradient="on" background_color_gradient_direction="135deg" background_color_gradient_stops="#0a1f44 0%|#ffffff 100%" custom_padding="120px||120px||false|false" locked="off" global_colors_info="{}"][et_pb_row _builder_version="4.24.2" _module_preset="default" module_alignment="center" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://webheadtech.com/wp-content/uploads/ntbha.png" title_text="ntbha" align="center" module_class="project-hero-logo" _builder_version="4.24.2" _module_preset="default" width="100%" global_colors_info="{}"][/et_pb_image][et_pb_text _builder_version="4.24.2" _module_preset="default" text_orientation="center" custom_padding="50px||||false|false" global_colors_info="{}"]<h1>Case Study: North Texas Behavioral Health (NTBHA)</h1>
<h3>Delivered</h3>
<p style="padding-bottom: 50px;">Design a custom WordPress site that includes stong ux/ui experience, mobile first navigation, market research, identifying supporting widgets, plugins and custom solutions to support NTBHA’s mission of providing quality mental and behavioral health services for individuals regardless of their ability to pay, place of residence, and/or their experience of homelessness.</p>
<div class="rfp-chip-group"><span class="rfp-chip">CMS Enablement</span>
<span class="rfp-chip">Accessibility (WCAG 2.2)</span>
<span class="rfp-chip">ADA Title II</span>
<span class="rfp-chip">Performance</span></div>[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" locked="off" global_colors_info="{}"][et_pb_row column_structure="1_2,1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"]<h2>The Opportunity</h2>
<p>North Texas Behavioral Health Authority (NTBHA) serves individuals in moments of urgency, where access to clear, reliable information can directly impact outcomes. The organization needed a public-facing digital platform that could quickly guide individuals in crisis, family members, and service partners to the right resources—regardless of device, location, or circumstance.</p>
<p>As the project progressed, a leadership transition introduced new priorities, including a refreshed visual identity and a stronger emphasis on content structure and manageability. This shift created an opportunity to realign the platform around mobile-first access, accessible navigation, and a content model that could scale with NTBHA’s mission of delivering equitable mental and behavioral health services to all populations, including those experiencing homelessness.</p>[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"]<h2>The Solution</h2>
Webhead partnered with NTBHA to design and deliver a custom WordPress platform centered on clarity, accessibility, and content-driven user journeys. The solution pivoted to a simplified information architecture with a clean global navigation and user-based content pathways that prioritize rapid access to critical services.

The platform was built with WCAG 2.2 and ADA Title II considerations, mobile-first navigation, and a CMS architecture that empowers staff to manage content confidently without technical assistance. Strategic use of supporting plugins, widgets, and custom integrations ensured performance, accessibility, and long-term flexibility.

By combining UX/UI design, content strategy, and efficient development workflows—including designer-built WordPress pages to compress timelines—the result was a clear, trustworthy digital experience that supports individuals in crisis while giving NTBHA the tools to adapt and evolve over time.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" background_color="#f4f6fb" background_enable_image="off" custom_padding="50px||50px||false|false" locked="off" global_colors_info="{}"][et_pb_row _builder_version="4.24.2" _module_preset="default" global_colors_info="{}" column_structure="1_2,1_2"][et_pb_column type="1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" header_text_align="center" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<h2>Audience &amp; Critical Journeys</h2>
<p>Provide critical functionality that anyone in crisis can quickly and easily find the help they need.</p>
<p>Journey included Planning -> UX and UI Design -> Content Strategy -> Core Development and Integration -> Pre- Launch & System Setup -> Quality Assurance & Testing -> Closeout</p>[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" header_text_align="center" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<h2>Opportunity</h2>
<p>During the end of the Design phase, new leadership wanted a new look and feel and more focus on content management.</p>[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.24.2" _module_preset="default" background_enable_color="off" background_enable_image="off" custom_padding="50px||50px||false|false" locked="off" global_colors_info="{}"][et_pb_row _builder_version="4.24.2" _module_preset="default" global_colors_info="{}" column_structure="1_2,1_2"][et_pb_column type="1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" header_text_align="center" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<h2>Approach</h2>
<p>Project modification to pivot to a more content structured information architecture. Reoriented new staff to importance of a mobile first, user based content layout. Restructured IA from sitemap using a simple global navigation and user based content access.</p>
<p>Utilized designer to also create WordPress pages to compress timeline and gain efficiencies.</p>[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.24.2" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.24.2" _module_preset="default" header_text_align="center" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<h2>Outcomes</h2>
<ul class="outcomes-list">
 <li>Clean and simple site hierarchy</li>
 <li>Easy access to critical information on every page.</li>
 <li>Gained trust of Stakeholders who in turned partnered with us to achieve project goals.</li>
</ul>

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