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				<div class="et_pb_text_inner">Content is what attracts visitors to your website and the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current website, it’s critical to have a solid content strategy in place.</p>
<p>A content strategy will guide your plans for the “what, where and when” of content creation. Content is the reason people visit your website. They are looking for information they need, and any redesign should be conducted with a content-first approach that meets the need of the viewer. Even solid content ages with time, so if you haven’t touched the content on your website in a while, it is probably due for a refresh.</div>
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